LeadThrow is a trading name of Tax Choices LTD (Company Number: SC876345), registered at 2/3, 48 West George Street, Glasgow, G2 1BP, United Kingdom.
This Privacy Policy explains how LeadThrow (a trading name of Tax Choices LTD, Company Number: SC876345, registered at 2/3, 48 West George Street, Glasgow, G2 1BP, United Kingdom) collects, uses, and protects your personal data.
"We", "us", and "our" refer to Tax Choices LTD. "You" refers to the businesses and individuals who use our Platform.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Tax Choices LTD is the data controller responsible for your personal data collected through the Platform. If you have questions about how we use your data, you can contact us at 2/3, 48 West George Street, Glasgow, G2 1BP, United Kingdom.
Account data: your name, email address, phone number, company name, company type, company address, registration number, and VAT number.
Payment data: processed through Stripe. We do not store your full card details — Stripe handles payment information securely. We store your Stripe customer identifier and payment method validation status.
Usage data: information about how you use the Platform, including leads purchased, auto-purchase rules configured, communication templates created, and documents generated.
Technical data: IP address, browser type, and device information collected automatically when you use the Platform.
Lead data is collected from homeowners who submit enquiries through our advertising on Facebook, TikTok, and Google. This includes their name, email address, phone number, address, postcode, property type, and campaign-specific details (e.g. number of windows, house type).
Leads are generated with the homeowner's consent to be contacted by home improvement companies about their enquiry.
Lead data is shared with the purchasing business once a Lead is bought. The purchasing business becomes a data controller for the Lead data at that point.
To provide and maintain your account and access to the Platform.
To process Lead purchases, Data List orders, and Calling List orders, including payment through Stripe.
To deliver purchased Leads, data files, and related notifications to you.
To operate the auto-purchase engine, resale marketplace, and credit return process.
To provide CRM, email marketing, quoting, and invoicing tools.
To communicate with you about your account, service updates, and important notices.
To comply with our legal obligations and prevent fraud or misuse of the Platform.
We process your personal data under the following legal bases:
Performance of a contract: to provide the services you have requested, including Lead purchases and account management.
Legal obligation: to comply with tax, accounting, and regulatory requirements.
Legitimate interests: to operate and improve the Platform, prevent fraud, and communicate with you about our services.
Consent: where you have explicitly consented, such as receiving marketing communications. You may withdraw consent at any time.
Stripe: we share payment-related data with Stripe to process payments securely. Stripe is an independent data controller for the data it holds.
Lead buyers: when you purchase a Lead, the homeowner's contact data is shared with you. You become an independent data controller for that data.
Advertising platforms: we use Facebook, TikTok, and Google to generate Leads. These platforms are independent controllers of the data they collect.
Service providers: we may use third-party services (e.g. email delivery, hosting) that process data on our behalf under data processing agreements.
Legal authorities: we may disclose data where required by law or to protect our legal rights.
We retain your account data for as long as your account is active and for a reasonable period afterwards to meet legal, tax, and accounting obligations.
Lead data is retained on the Platform for the duration of the exclusivity and resale lifecycle, and thereafter for record-keeping purposes.
Data Lists and Calling Lists, once downloaded, are held by you under your own data retention policies.
You may request deletion of your account data at any time, subject to our legal obligations to retain certain records.
Under the UK GDPR, you have the following rights:
The right to access: you can request a copy of the personal data we hold about you.
The right to rectification: you can ask us to correct inaccurate or incomplete data.
The right to erasure: you can ask us to delete your data in certain circumstances.
The right to restrict processing: you can ask us to limit how we use your data.
The right to data portability: you can request a machine-readable copy of your data.
The right to object: you can object to processing based on legitimate interests or for direct marketing.
The right to withdraw consent: where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us at 2/3, 48 West George Street, Glasgow, G2 1BP, United Kingdom.
We implement appropriate technical and organisational measures to protect your personal data, including encryption, access controls, and secure payment processing through Stripe.
While we strive to protect your data, no method of transmission or storage is completely secure. We cannot guarantee absolute security.
Your data is primarily stored and processed within the United Kingdom. Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or reliance on an adequacy decision.
The Platform uses cookies and similar technologies to operate effectively and analyse usage. You can control cookies through your browser settings. Disabling certain cookies may affect Platform functionality.
We may send you service-related emails about your account and purchases. Marketing communications are sent only with your consent or where we have a legitimate interest.
You can opt out of marketing communications at any time by following the unsubscribe link in our emails or contacting us.
When you purchase Leads, Data Lists, or Calling Lists, you become a data controller for the personal data you receive. You are responsible for complying with the UK GDPR and PECR when processing that data.
You must only contact homeowners who have consented or where a lawful basis applies, and you must respect TPS registrations when using Calling Lists.
You must keep purchased Lead data secure and use it only for the purpose of legitimate home improvement marketing.
We may update this Privacy Policy from time to time. We will notify registered users of material changes by email or through the Platform. Continued use of the Platform after changes take effect constitutes acceptance of the updated policy.
If you have a complaint about how we handle your data, please contact us first at 2/3, 48 West George Street, Glasgow, G2 1BP, United Kingdom. If we cannot resolve your complaint, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
If you have any questions about this Privacy Policy or how we use your data, please contact us at 2/3, 48 West George Street, Glasgow, G2 1BP, United Kingdom. LeadThrow is a trading name of Tax Choices LTD (Company Number: SC876345).